About Michelle

I'm Michelle A. Daniel, an executive producer, television showrunner, screenwriter, and founder of ShowRunHer.

For more than 17 years, I have worked across film, television, and digital media, developing original projects and helping ideas move from concept to screen. My professional experience includes work with TV One, Bossip, MadameNoire, and iOne, as well as years of independently creating, producing, launching, and owning my own projects.

One of the most defining projects of my career was Between Women, a television series I created and helped grow into a recognized digital property. That journey later expanded into the Between Women TV Network, a six-figure subscription video-on-demand platform created to distribute original programming directly to viewers.

Building that network taught me an important lesson: creators do not have to stop at producing a project. We can build the platforms, audiences, partnerships, revenue streams, and business infrastructure needed to own and distribute our work.

My projects have received recognition from respected festivals, including ABFF and BronzeLens. However, some of my most valuable experience has come from building independently, finding audiences, financing ideas, creating systems, solving problems, and learning what it takes to sustain an original property beyond production.

For years, I used that experience to teach filmmakers how to develop their ideas, understand the business, and move their projects forward. That work helped shape ShowRunHer and allowed me to support emerging creators as they navigated an industry that can often feel difficult to enter.

Now, that mission is expanding.

I want to help creators, professionals, and entrepreneurs understand how to enter the film and television industry, apply the skills they already have, build valuable intellectual property, and create opportunities for income and long-term ownership.

You do not have to be a filmmaker to recognize opportunities within film and television. Attorneys, real estate professionals, marketers, business owners, investors, writers, and other professionals can all bring valuable expertise to the industry. My goal is to help people understand where they fit, and how they can participate in building something valuable.

I am also stepping more fully into developing, financing, producing, launching, and retaining ownership of original film and television IP. Producing a project is not only about getting it made. It is also about protecting what you create, reaching an audience, building multiple revenue opportunities, and developing something with value beyond a single release.

The Slate

Today, I am building a slate of independently owned film, television, and digital projects through Seedfield Studios, the production company I founded with my husband and creative partner, Erick.

Our growing slate includes The Grace Girls, Knock Knock, and Separate.

The Grace Girls is a faith-forward television series about five longtime friends navigating faith, friendship, love, identity, and the realities of becoming the women they were called to be. As I develop the series, I am sharing the decisions, challenges, business strategies, and lessons behind building an independent television property from the ground up.

Knock Knock is a psychological thriller exploring relationships, perception, grief, and the warning signs we sometimes choose not to see.

Separate is a mystery-driven drama centered on a young woman who ventures beyond the invisible boundaries of her Mississippi Delta hometown after her best friend disappears without a trace.

The Next Chapter of ShowRunHer

ShowRunHer is where education, access, and ownership come together.

Through my platform and The Independent Producer newsletter, I share practical lessons on entering the film and television industry, building and financing original projects, owning valuable IP, and understanding how film and television properties can create income and long-term value.

I also document what I am learning as I build The Grace Girls and our other projects in real time, including the decisions, challenges, setbacks, systems, and opportunities that are part of independent production.

This is not only for established filmmakers. It is for creators with an idea, professionals exploring a new industry, entrepreneurs interested in entertainment, and independent producers ready to think beyond simply making content.

I am not only creating what I want audiences to watch. I am building what I want my family to own, and helping others understand how they can begin building something of their own.